The BEEF magazine MyBeefCheckoffCan contest has a winner!
The randomly selected winner comes to us from Honey Brook, Pennsylvania:
James W. Eubank, DVM, Eubank Angus Farms
Here is Eubank’s winning entry:
“The beef checkoff presents beef to the consumer in a manner that increases demand for the product. Research has shown us that our customers still prefer good beef. It has also helped to improve packaging/presentation for the changing households that require ‘ready to go’ meals.”
Thank you to all who took the time to submit an entry. Here are a few other entries received from across the country:
Josh Hobson, Iowa
“The beef checkoff provides a visible means of advertisement and information to the public about beef and beef producers; including myself. The beef checkoff also supplies valuable market strategies.”
Peg and Paul Saenger, Wisconsin
“We are busy. My husband and I work off the farm in addition to raising 330 veal calves and 4 children. We are confident that the beef checkoff is doing what we don't have the time or skills for: keeping the public aware of recipes and current issues in the beef industry. Keep up the good work!”
Zac Edgerton, Kansas
“It allows me to focus mainly on the production aspect of my operation. With its funding of advertisement and outreach, and the development of better ways to raise quality beef I can devote my entire focus on raising the best beef I can.”
Fern Reed Elder, Oklahoma
“My beef checkoff helps with beef promotions on many different facets of promoting beef to the public. With cook-offs, retail promotions, foreign trade negotiations, publications to the producers, and the list goes on. I'm happy to be a part of something so big, doing something good for MY industry.”
Doug Mayo, Florida
“The beef checkoff provides dollars for new beef product research. Without this type of funding the flat iron steak may never have been developed. Beef promotion would be very minimal without it.”
Marie Pyeatt, Arizona
“The Beef Ambassador Program is a wonderful program that trains and uses young adults to educate and advertise the beef industry. The young people that participate are able to reach millions of people that the rest of us can’t or don’t have time to talk to because we are busy running the ranches and farms. It is money well spent.”
Terri Licking, Nebraska
“I still have a beef checkoff magnet from years ago with the "Skinniest 6 Lean Cuts of Beef". Through checkoff dollars that helps with research, that is now 29. Consumers now have more choices to fit beef into their healthy lifestyle, maintaining and hopefully increasing the demand for our beef and our fellow producers.”
Rhonda Wulf, Minnesota
“Raising cattle is a 24 hour a day, 365 day a year job. We don't often take the time to do the important things like telling our story. With dollars from the beef checkoff, the beef industry can conduct valuable research, endorse positive media input, and help create a demand for the quality product we work so hard to produce.”
* This blog does not represent official communications from the Cattlemen’s Beef Board or the U.S. Department of Agriculture.
Funded by the Beef Checkoff.