Report: "Beef & Dairy Program Unite on Nutrition" - Sept. 2007

Suggested Lead:

It is surprising to some, but 22-percent of the nation’s beef supply comes from dairy breeds.  So dairy producers are, in fact, also beef producers.  Now, the Beef Checkoff and Dairy Checkoff programs are building on their individual success to effectively address some common challenges together, as Brian Baxter reports.

Reporter:

LUCINDA WILLIAMS IS A DAIRY PRODUCER FROM MASSACHUSETTS.  SHE ALSO  SERVES ON THE CATTLEMEN’S BEEF BOARD, HELPING TO GUIDE BEEF CHECKOFF PROGRAMS.  SO, SHE WAS ESPECIALLY PLEASED TO SEE THE BEEF AND DAIRY CHECKOFF PROGRAMS WORKING TOGETHER IN A FIRST-EVER JOINT NUTRITION SYMPOSIUM.

Lucinda Williams, Beef Board Member & Massachusetts Dairy Producer – Cut 1

 “We really can work together, particularly because both of these products, the beef and the dairy products that we offer are naturally nutrient rich products.”

Reporter:

WILLIAMS SAYS THE SYMPOSIUM MARKED THE FIRST TIME THE TWO CHECKOFF ORGANIZATIONS HAVE FORMALLY MET TO SHARE PERSPECTIVES ON ENSURING THAT CONSUMERS RECOGNIZE ANIMAL-BASED PROTEIN AS PART OF A HEALTHY DIET.

Lucinda Williams, Beef Board Member & Massachusetts Dairy Producer – Cut 2

Protein is for muscle building and muscle mass and for brain growth.  It’s really, it’s found in both beef and dairy in high proportions.  And naturally found, which is absolutely the best way to get these nutrients into our bodies.

Reporter:

THE BEEF AND DAIRY CHECKOFF PROGRAMS HAVE COOPERATED IN THE PAST ON ISSUES MANAGEMENT PROGRAMS SUCH AS THOSE ADDRESSING BSE.

AND, LUCINDA WILLIAMS BELIEVES THE NUTRTION SYMPOSIUM MARKS THE BEGINNING OF A POWERFUL PARTNERSHIP IN PROVIDING THE FACTS ON DAIRY AND BEEF NUTRITION. 

Lucinda Williams, Beef Board Member & Massachusetts Dairy Producer – Cut 3

I really think there is so much opportunity, so much room for growth and this is the direction that I believe we should be going with both beef and dairy industries.

Reporter:

I’M BRIAN BAXTER REPORTING.

For more information, visit www.beefboard.org