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Red meat: The latest report from your checkoff

Date: Tuesday, January 08, 2008

Suggested Lead: In recent months, news information has been circulating about the release of an upcoming report about red meat and cancer. Just issued this morning was a report from the World Cancer Research Fund (WCRF)/American Institute for Cancer Research (AICR) entitled “Food, nutrition and the prevention of cancer:  A global perspective.”

Mary Young, licensed nutritionist and Vice President of Nutrition for the National Cattlemen’s Beef Association, explained what the beef industry has been doing in the past 10 years since the first WCRF report on cancer and red meat was released...tape.

Cut #1                :28                   O.C...”able to defend.”

Young says checkoff dollars have been invested to help conduct extensive research on the topic of red meat and cancer…tape

Cut #2               :24                    O.C...”meat and cancer.”

Young also provides a nutritional perspective on how to live a healthy, well-balanced lifestyle, including red meat…tape.
 
Cut #3               :34                     O.C...”any chronic disease.”
 
Be sure to tune in the next couple of weeks for further updates from the beef checkoff regarding the WCRF report, scientific findings and the beef industry’s final statement and reaction. Or,
 




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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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