Recall Updates From Your Beef Checkoff
Date: Wednesday, February 20, 2008Suggested Lead: In the wake of ongoing media coverage surrounding the USDA recall of 143 million pounds of beef as a result of the violations uncovered in an investigation of the Westland Meat Packing Co., the beef checkoff continues to work diligently to reassure consumers about the safety of beef. Kim Essex, vice president of brand strategy and communications for the National Cattlemen’s Beef Association (NCBA), says this incident is not a standard in the cattle industry…tape
Cut #1 :44 O.C...”across the country.”
Essex also says checkoff dollars continue to play a role in beef research and safety programs…tape.
Cut #2 :44 O.C...”beef is safe.”
For consumers looking to find out more about the beef production story or current checkoff-funded research projects, Essex says a wealth of information can be found online…tape.
Cut #3 :24 O.C...”safe food supply.”
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.