Young Nebraska Cattleman Taking Year-Long Tour In Beefmobile

 

Contact:      Stephanie Darling       303/850-3359              sdarling@beef.org
                  Diane Henderson        303-850-3465              dhenderson@beefboard.org

       Young Nebraska Cattleman Taking Year-Long Tour In Beefmobile

                Checkoff vehicles travel thousands of miles each year to educate cattlemen

CENTENNIAL, Colo.(April 9, 2007) – Josh Chrisman, who grew up on a Nebraska cow-calf operation, has joined the Beefmobile team as a “wrangler,” a job that will take him around the country, speaking to cattle producers at auction markets and other beef-related events. The Beefmobile is an educational program funded by the $1-per-head beef checkoff, a marketing, education and research program funded by beef producers.  

The Beefmobile is a van vividly painted with juicy cuts of beef, and the drivers – known as “wranglers” – travel throughout the country primarily talking with cattle producers about how their checkoff dollars are being invested. This year, Chrisman and another wrangler and van will make at least 250 producer-related stops and 10 visits to major consumer events.  Last year, Beefmobiles traveled almost 95,000 miles, stopping in 39 different states. 

“I’ve been involved in agriculture since I was old enough to carry a bucket and help my dad,” Chrisman said. “So I’m really excited about working as an advocate for cattle producers. I have a passion for this industry; it’s where I want to make my mark.”   

After growing up on a cow-calf operation near McCool, Neb., Chrisman graduated from the University of Nebraska with a degree in agricultural leadership, education and communication. He’s considering an eventual career in animal health, although he plans to stay with the family operation, which has been going for many years.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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