Pass It On! Driggers Cattle Company … and More!

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Pass It On! Driggers Cattle Company

Driggers Cattle Company spans four counties in North and South Carolina. As natural beef producers, Jamie says the checkoff helps create marketing opportunities for them, and the chance to pass it on to the next generation.

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2016 National Beef Quality Audit

Horns, animal handling practices and other factors can cause bruising, which reduces the overall value of a beef carcass, and can result in a net loss of weight and product yield. While there were more carcasses with bruises in 2016, bruising was generally less severe than in previous years.

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Demand for Beef

"There are several strengths to the industry. There’s high consumer demand for the product. Producers are improving the quality of beef, and the processing side of the industry has figured out how to be more efficient and use less resources. It’s producing a fairly low-cost product that is incredibly high in quality.” - Government Agency, 2016 NBQA interview

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NBQA Shows Progress

In the 2016 NBQA, 99.5 percent of inspected hanging carcasses had no visible blemishes that would suggest the presence of injection site lesions – a key issue when beef quality initiatives were first introduced in the 1990s. Read more about advancements being made!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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