Responding to Misinformation

Beef producers work day in and out managing their farms and ranches to make a living. There isn’t enough time in the day to respond to misinformation about beef production. However, your checkoff was put in place to help protect your livelihood and that product you raise. Steven Mafrige helps explain what the checkoff does for you!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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