DYK ... Your checkoff uses a tremendous amount of digital and social ‘listening’ to understand what consumers are talking about when beef issues or misinformation arise? Read more about this safeguarding strategy!
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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Using Facebook Live
During last month's Livestock Marketing Association meeting, Lindsay Graber Runft, LMA director of marketing and communications, offered tips for effe...