DYK Audio Shorts – Consumer Information

Beef UniversityPlease note:  Each story has a separate audio file for download.

Click here to download the audio file. (0:00 – 0:44) Did you know ... the beef checkoff recently launched the newly revamped Beef University? Beef U is a free online training program with information, insights and research on marketing and selling beef. Developed for supply-chain partners, including packers, processors, grocery retailers and foodservice operators, but open to anyone interested in learning more about beef, the program provides staff training and professional development resources on current topics including raising beef, nutrition and health, beef basics and cuts, and the modern consumer. Since launching in February, Beef U has had nearly 200 new registrations, and that number is growing daily. For more information about your beef checkoff investment, visit MyBeefCheckoff.com.

Click here to download the audio file. (0:00 – 0:39) Did you know ... the American Heart Association’s Heart-Check logo is used by 72 million adults to make decisions about selecting healthy foods and beverages, making it among the most established and trusted nutrition icons on food packaging today? The beef checkoff has been working with the American Heart Association to develop Heart-Check Certified recipes as part of a new certification program. The collection of 10 easy beef recipes features American Heart Association® Heart-Check Certified beef cuts and is now available on BeefItsWhatsForDinner.com. For more information about your beef checkoff investment, visit MyBeefCheckoff.com.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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