DYK Audio Shorts – Industry Information

Please note:  Each story has a separate audio file for download.

Click here to download the audio file. (0:00 – 0:25) Did you know ... the journey from farm to fork is extremely important to consumers today and is influencing purchasing decisions more than ever before? Antibiotics play a key role in ensuring the health and wellness of livestock, but are also a source of concern with consumers. Based on beef checkoff research, many of these concerns can be addressed by sharing information about why antibiotics are used in livestock and guidelines that direct how they are used. To this end, the checkoff distributed an update about new FDA antibiotics guidance and the updated Veterinary Feed Directive to nearly 10,000 graduates of the Masters of Beef Advocacy program in early January. For more information about your beef checkoff investment, visit MyBeefCheckoff.com.

Click here to download the audio file. (0:00 – 0:44) Did you know ... a Technical Advisory Group reviewing and updating the Veal Quality Assurance (VQA) program conducted its first conference call in January? The review and update of the VQA manual and training aims to deliver up-to-date and relevant, science-based Best Management Practices to those engaged in veal raising, handling and marketing. VQA ensures that milk-fed veal calves receive quality care through every stage of life and are raised using production standards that result in animal well-being and safe, wholesome, quality products that meet regulatory and customer expectations. The content review and update is set for completion this spring. For more information about your beef checkoff investment, visit MyBeefCheckoff.com.

Click here to download the audio file. (0:00 – 1:07) Did you know ... while not a human health concern, foot and mouth disease (FMD) is the most contagious disease of livestock with cloven hooves, such as cattle? If FMD is ever diagnosed in the United States, an animal health emergency would be declared, including quarantines and movement restrictions on animals and animal products to stop this highly contagious animal disease. USDA has provided funding for the Secure Beef Supply project, which involves collaboration between the beef industry, state and federal government officials, and two universities: Iowa and Kansas state universities. Crisis experts representing the beef checkoff have helped inform best practices for consumer communications during an FMD outbreak. Recently, the Secure Beef Supply Plan Steering Committee brought together every segment of the beef industry – from the producer to the packer to state and government officials – to continue preparations for a potential outbreak. A website has been developed to keep stakeholders informed of the efforts at www.securebeef.org. For more information about your beef checkoff investment, visit MyBeefCheckoff.com.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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