ReVeal Your Inner Chef Contest

The beef checkoff is challenging shoppers in more than 1,100 retail stores in the Northeast to "Re-Veal Your Inner Chef" by encouraging them to submit an original veal burger recipe online from June 1-30. Recipes can be submitted at, through Monday, June 30. The winning recipe will receive a $500 grocery gift card to a participating retailer.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.