ReVeal Your Inner Chef Contest

Contact: , 308-697-3486;

Date: Thursday, June 26, 2014

The beef checkoff is challenging shoppers in more than 1,100 retail stores in the Northeast to "Re-Veal Your Inner Chef" by encouraging them to submit an original veal burger recipe online from June 1-30. Recipes can be submitted at, through Monday, June 30. The winning recipe will receive a $500 grocery gift card to a participating retailer.

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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