Beef at Sam’s Club

Contracts are being finalized with Sam’s Club to be the premier retailer for 200 beef-cooking demonstrations this year. Recipes featured at the events will highlight lean cuts of beef, and CattleWomen volunteers will engage with shoppers as they experience the delicious samples and boost beef sales.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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