Contact: , 308-697-3486;
As part of its “Moms, Millennials and More” program, the checkoff is partnering with Hanover Research to identify future beef-education curriculum design and development opportunities for the beef industry. Research now is underway, with a target date of July 1 for reporting of key findings. See more checkoff-funded beef-education programs at Education.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.