Today's Beef Choices

Contact: , 308-697-3486;

Date: Monday, March 24, 2014

WE NEED YOUR HELP to continue correcting misinformation about beef choices, much of which stems from a lack of consumer education about modern beef production and the proliferation of anti-meat propaganda -- thanks to the Internet and social media, which allows self-proclaimed “experts” to share inaccurate information with no accountability. The most important thing we want to emphasize here is that ALL BEEF IS GRASS-FED, NATURAL and NUTRITIOUS. So we ask that you SHARE this graphic or download it at

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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