Today's Beef Choices

WE NEED YOUR HELP to continue correcting misinformation about beef choices, much of which stems from a lack of consumer education about modern beef production and the proliferation of anti-meat propaganda -- thanks to the Internet and social media, which allows self-proclaimed “experts” to share inaccurate information with no accountability. The most important thing we want to emphasize here is that ALL BEEF IS GRASS-FED, NATURAL and NUTRITIOUS. So we ask that you SHARE this graphic or download it at

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.