National Nutrition Month
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How exciting is it that BEEF can be a big part of 2014 National Nutrition Month discussions and activities across the country this month?! That might not have been the case 30 years ago. For a little perspective, think about these two facts: External fat in retail cuts of beef has decreased 80 percent in the last 30 years; and a sirloin steak today contains 34 percent less fat than it did then! So we ask you to help "Enjoy the Taste of Eating Right" this month by SHARING the good word about beef and cooking up some lean beef meals in celebration!
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.