Brackett Highlights Export Opportunities

CBB Chairman Kim Brackett was one of a dozen commodity and checkoff representatives who recently traveled to the Middle East and Europe to gain a deeper understanding of the opportunities that these markets hold for U.S. beef exports and long-term growth in demand for U.S. beef.

Kim did an interview from Dubai with AgriTalk broadcaster Mike Adams to talk about the tour and share how checkoff dollars are improving export opportunities there. Take a couple of minutes to listen to that interview at Kim on AgriTalk.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.