Social Media in South Korea

South Korean consumers are among the most tech savvy in the world, the most inclined to use social media, and the most trusting of these online communication platforms. With this in mind, the checkoff is helping deliver positive facts about U.S. beef via social media in South Korea – especially to younger consumers – and working with influential food bloggers to extend those messages exponentially.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.