Social Media in South Korea
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South Korean consumers are among the most tech savvy in the world, the most inclined to use social media, and the most trusting of these online communication platforms. With this in mind, the checkoff is helping deliver positive facts about U.S. beef via social media in South Korea – especially to younger consumers – and working with influential food bloggers to extend those messages exponentially.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.