South Korean Competition

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Date: Thursday, March 6, 2014

South Korean supermarket managers recently helped boost sales of U.S. beef in their stores – and opened the door for future sales – by competing for a trip to the United States. Each of the 11 top U.S. beef sellers won an educational tour of the U.S. beef industry, from feedlot to retail, with the end goal of learning more about what makes American beef so good, so they can build confidence in U.S. beef quality and safety among South Korean consumers.

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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