U.S. Beef in Central America
A promotional partnership with Walmart in four Central American countries increased sales of U.S. beef by 70 percent in 27 stores during the promotion period – and drew a promise for continued collaboration with the chain. Funded in part by the beef checkoff, the six-week “Ten New U.S. Beef Cuts” promotion in Costa Rica, Guatemala, El Salvador and Nicaragua also included in-store demonstrations, as well as training Walmart personnel about specific attributes of the U.S. beef cuts, including grading, marbling, cold-chain management, proper meat handling, and cooking and grilling the new cuts.