Egyptian Seminar Promotes Beef
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Already the world’s leading destination for U.S. beef variety meat, Egypt was the scene of a recent USMEF (contractor to the Beef Checkoff Program) seminar targeting top chefs from the Middle Eastern country with a hands-on program demonstrating the quality and versatility of several U.S. beef muscle cuts, including the shank, ribeye and tenderloin.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.