What Makes Millennials Tick

Results of checkoff research conducted in late 2013 helped identify triggers to decisions by millennial parents to make health-related changes in their lifestyles and will help guide communications of beef-nutrition information in 2014. Nearly 75 percent of the more than 600 millennial respondents said they made lifestyle/health changes in the preceding six months, with the most prominent food changes focused on smaller portion sizes, healthier foods with more nutrients, and less junk food.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.