New Year with Beef
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The checkoff launched its sixth annual New Year’s beef promotion in 132 retail supermarkets in the Northeast – up 18 percent from 2013 – on Jan. 9. Continuing through March 29, the “Livin’ Lean. Lovin’ Beef” promotion reminds shoppers to include lean beef in their purchases, especially as they implement their New Year’s resolutions to engage in healthy active lifestyles.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.