New Year with Beef

The checkoff launched its sixth annual New Year’s beef promotion in 132 retail supermarkets in the Northeast – up 18 percent from 2013 – on Jan. 9. Continuing through March 29, the “Livin’ Lean. Lovin’ Beef” promotion reminds shoppers to include lean beef in their purchases, especially as they implement their New Year’s resolutions to engage in healthy active lifestyles.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.