Storytelling on Facebook

The checkoff’s successful “Beef. It’s What’s For Dinner.” Facebook page is working to enhance, encourage and elevate consumers’ passion for beef through an exciting new visual and “storytelling” approach. This refreshed focus aims to help consumers enjoy beef year-round by providing the checkoff’s delicious and nutritious beef recipes, tips/techniques, family mealtime ideas and holiday food inspiration and keeping beef top-of-mind for consumers online 24 hours a day, 365 days a year. The page has 814,633 total likes, or fans.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.