Veal on the Menu

A checkoff partnership with Connecticut-based Rizzuto’s featured a new VLT (Veal, Lettuce, Tomato) sandwich – developed by Rizzuto’s executive chef – at the chain’s restaurants in December. In coordination with that new menu item, the checkoff helped develop an online survey to gauge patrons’ perceptions of their veal-eating experiences (results will be shared here on March 7). This month, the checkoff’s site is featuring a video of Rizzuto’s Chef Tony preparing the VLT sandwich and sharing the recipe for it.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.