New Year New You

Be on the lookout for the weekly New Year New You beef nutrition/workout social media campaign on the New York Beef Council Facebook page starting this week. Each week, the page will promote a different piece of beef nutrition, recipe and workout content to help consumers get healthier for 2014.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


/MyBeefCheckoff