Checkoff Committee Work

Producers who serve as checkoff leaders, including chairmen and vice chairmen of checkoff program committee, recently gathered with members of the Beef Industry Long Range Plan committee and other industry experts to prepare for committee meetings at the upcoming 2014 Cattle Industry Convention in Nashville and to begin planning efforts for Fiscal Year 2015.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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