Exports to Hong Kong
The checkoff is helping to expand opportunities for U.S. beef in Hong Kong, where the country recently began accepting bone-in U.S. beef products for the first time in nine years. Those efforts included a partnership with Hong Kong importers to fly in and serve have boneless and bone-in U.S. beef products at an initial open house reception to celebrate the change, and numerous other promotions. In the wake, U.S. beef exports to Hong Kong have more than doubled in volume and jumped 144 percent in value so far in 2013, surpassing 210 million pounds valued at more than $614 million and making Hong Kong the No. 5 market for U.S. beef exports by volume and No. 4 by value.