Strong Growth in Taiwan

Persistent cultivation of Taiwanese importers and merchants is winning new converts among consumers in Taiwan to the taste and value of grain-fed American beef. Toward sustaining that momentum, the checkoff helped fund a recent seminar in Taiwan to introduce 75 restaurant and hotel foodservice professionals to new cuts of U.S. beef, simultaneously providing information about food safety, product handling and business operations.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.