Strong Growth in Taiwan
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Persistent cultivation of Taiwanese importers and merchants is winning new converts among consumers in Taiwan to the taste and value of grain-fed American beef. Toward sustaining that momentum, the checkoff helped fund a recent seminar in Taiwan to introduce 75 restaurant and hotel foodservice professionals to new cuts of U.S. beef, simultaneously providing information about food safety, product handling and business operations.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.