Featuring America's Farmers
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Oscar and two-time Emmy winning filmmaker James Moll recently announced his newest feature-length documentary about the next generation of American farmers and ranchers. Farmland profiles farmers and ranchers in their 20s, most of whom have assumed the generational responsibility of running the family business. For more information about the film and to view the trailer, visit farmlandfilm.com or the FactsAboutBeef.com; find FarmlandFilm on Facebook; or at @FarmlandFilm on Twitter. This film was made with the support of the U.S. Farmers & Ranchers Alliance.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.