Mastering Beef Advocacy

The checkoff’s Masters of Beef Advocacy (MBA) program – created to broaden the network of advocates engaging in discussions about beef with consumers – now boasts more than 4,500  graduates. These advocates share beef stories through social media, grocery-store promotions and school presentations. Two new MBA initiatives include the “Top of the Class” program for MBA grads who want even more specialist training to serve as resources for national media outlets, journalists and consumers looking for more information about beef production. The second initiative is an expansion of the MBA program into FFA programs nationwide. In addition, the checkoff is sending MBA curriculum and instructions to high schools across the country to engage more you in beef advocacy.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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