Mastering Beef Advocacy
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The checkoff’s Masters of Beef Advocacy (MBA) program – created to broaden the network of advocates engaging in discussions about beef with consumers – now boasts more than 4,500 graduates. These advocates share beef stories through social media, grocery-store promotions and school presentations. Two new MBA initiatives include the “Top of the Class” program for MBA grads who want even more specialist training to serve as resources for national media outlets, journalists and consumers looking for more information about beef production. The second initiative is an expansion of the MBA program into FFA programs nationwide. In addition, the checkoff is sending MBA curriculum and instructions to high schools across the country to engage more you in beef advocacy.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.