Ensuring Quality Veal

The checkoff’s Veal Quality Assurance (VQA) program articulates the veal community’s commitment to producing safe food that is raised responsibly. It provides customers and consumers with assurances that the veal they purchase is raised using the best practices and guidelines established by animal-care and food-safety experts. Organizations like the Food Marketing Institute and National Restaurant Association use the program to provide their members with information about today’s veal. Ensuring that your farm is VQA-certified is important to sharing veal’s positive story. If you need to get certified or renew your VQA certification, please contact the VQA program via email at info@vealfarm.com.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.