PE Educators Learn Beef

The PA Beef Council shared the benefits of lean beef during the PA State Association for Health, Physical Education, Recreation & Dance (PASHPERD) Conference, Nov. 21-23, in King of Prussia.

More than 800 health and physical education teachers, future professionals, dance educators, coaches, and recreation and sport professionals from across the state attended the annual event. Visitors to the beef booth received Beef in an Optimal Lean Diet (BOLD) Study toolkits, nutrition fact sheets, and beef recipes. When asked about their thoughts on beef, 72 percent said "my opinion of the positives of beef has increased" after interacting with beef checkoff staff.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.