Beef Cuts in Taiwan
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Taiwan’s love for American beef is evident by the growth in exports to the Asian island nation this year, and checkoff contractor U.S. Meat Export Federation (USMEF)-Taiwan’s team is exploring new channels to sustain that progress.
Australian beef has held an edge in Taiwan in recent years, and beta agonist concerns in 2012 further challenged U.S. beef sales, but persistent cultivation of Taiwanese importers and merchants by USMEF has helped reverse that trend, winning new converts to the taste and value of grain-fed American beef.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.