Get to Know Richard Winter
Contact: , 308-697-3486;
Richard Winter comes from an extraordinarily long line of cattlemen. The family business stretches back to at least 1850 when his ancestors migrated from Scotland to raise cattle in California. Get to know CBB member Richard Winter in his interview with Chuck Jolley, Cattlenetwork.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.