The Power of Protein
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The importance and power of protein is gaining more traction in scientific academia; the industry recently had the chance to share ground-breaking research with key influencers, opinion leaders and policy makers in the global nutrition world.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.