Fall Tailgating Winner

Northeast shoppers have a passion for tailgating and thanks to a fall checkoff promotion; they also have a passion for beef! The beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI), coordinated the 2013 Fall Tailgating retail beef promotion and reminded consumers to Invite the MVP (Most Valuable Protein) to their tailgating party and enjoy the value of protein-packed beef.

The grand prize of $250 in free groceries was awarded to Michael Gusher of Dallas, Pa., a shopper from Redner’s Warehouse Markets located in Reading, Pa. Runner-up prizes included a $100 gift card provided by each participating retailer and “Beef. It’s What’s For Dinner.” engraved kitchen knife sets.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.