Fall Tailgating Winner

Contact: , 308-697-3486;

Date: Wednesday, December 11, 2013

Northeast shoppers have a passion for tailgating and thanks to a fall checkoff promotion; they also have a passion for beef! The beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI), coordinated the 2013 Fall Tailgating retail beef promotion and reminded consumers to Invite the MVP (Most Valuable Protein) to their tailgating party and enjoy the value of protein-packed beef.

The grand prize of $250 in free groceries was awarded to Michael Gusher of Dallas, Pa., a shopper from Redner’s Warehouse Markets located in Reading, Pa. Runner-up prizes included a $100 gift card provided by each participating retailer and “Beef. It’s What’s For Dinner.” engraved kitchen knife sets.

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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