Raising Sustainable Beef
Contact: , 308-697-3486;
Myth: Raising beef isn’t sustainable.
The Facts: To the beef community, sustainability means balancing environmental responsibility, social diligence and economic opportunity while meeting the growing global demand for beef. Improving sustainability of beef is of the utmost importance to the cattlemen and women working to ensure longevity of the industry and committed to continous improvement of beef-production practices. The strides made by one generation will continue and be improved upon by the next -- because sustainability is a journey, not a destination.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.