Roast & Toast Special

Contact: , 308-697-3486;

Date: Wednesday, December 4, 2013

The Kansas Beef Council, Constellation Brands wine and Kansas City metro-area Hy-Vee stores are encouraging customers to celebrate with beef and wine this holiday season by offering a roast-and-toast money-saving special. From Dec. 2 through Dec. 31, Hy-Vee customers in Missouri can save $2 off their beef-roast purchases instantly, while Kansas customers can save $4 off via a mail-in rebate.

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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