Beef Boot Camp

Fifteen meat department managers from various Associated Wholesale Grocers (AWG)-supplied retail stores recently participated in a full-day, beef checkoff-funded Beef Boot Camp training session hosted by the Kansas Beef Council. AWG is a retailer-owned cooperative serving more than 2,400 retail member stores with a complete offering of grocery, meat, produce, specialty foods, health care, and general merchandise items. Participants studied appropriate cooking methods for multiple beef cuts and practiced these skills in hands-on cooking labs showcasing braising, or pot roasting, and pan frying. The cooking labs followed a recipe and were designed to simulate the actual experience of an everyday customer. The teaching also included a beef-nutrition overview and a session about beef production and ranch life. The workshop challenged meat department managers, who are viewed as trusted resources by consumers, to broaden their skills and encourage customer interaction.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.