New Beef Customers in Jordan
Contact: , 308-697-3486;
Leading Middle East beef importer and gourmet retailer Kaylani Food Center is working closely with the U.S. Meat Export Federation, contractor to the Beef Checkoff Program, to introduce a new generation of customers in Jordan and beyond to high-end U.S. beef products.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.