Extending the Tailgating Promo
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In an effort to leverage its investment in the 2013 Northeast tailgating promotion this year, the checkoff partnered with Reading, Pennsylvania retailer Redner’s Warehouse Markets and a related Fuel to the Finish promotion. This partnership helped distribute about 1,500 samples of Roast Beef & Veggie Wraps during the two-day Runner’s World Half Marathon and Expo in Bethlehem, Penn., Oct. 18-20. Athletes also received copies of consumer beef recipes from the 2013 fall tailgating retail beef promotion and were encouraged to engage with the Northeast Loves Beef social media pages for a chance to enter to win the fall sweepstakes!
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.