Extending the Tailgating Promo
Posted on 11/25/2013 by Melissa JacksonTweet Email
In an effort to leverage its investment in the 2013 Northeast tailgating promotion this year, the checkoff partnered with Reading, Pennsylvania retailer Redner’s Warehouse Markets and a related Fuel to the Finish promotion. This partnership helped distribute about 1,500 samples of Roast Beef & Veggie Wraps during the two-day Runner’s World Half Marathon and Expo in Bethlehem, Penn., Oct. 18-20. Athletes also received copies of consumer beef recipes from the 2013 fall tailgating retail beef promotion and were encouraged to engage with the Northeast Loves Beef social media pages for a chance to enter to win the fall sweepstakes!