Beef Header Image

Tailgating with Beef

A total of 172 grocery and supermarkets participated in the checkoff’s 2013 Northeast fall tailgating promotion, which encouraged consumers to make beef the most valuable protein for their indoor and outdoor fall sports gatherings. The promotion used point-of-sale materials including beef recipe booklets and on-pack labels, and a microsite at www.TailgateWithBeef.com, to engage with tailgate fans. Visitation to the site – which directed consumers to extensive information about beef, more checkoff-tested recipes, and a sweepstakes entry – increased 51 percent compared to the 2012 traffic, and sweepstakes entries jumped 70 percent!



® Copyright 2014 Cattlemen's Beef Board. Beeg Checkoff LogoFunded by the Beef Checkoff.
Internal links within this website are funded and maintained by the Beef Checkoff Program.
Outgoing links may be to websites maintained by third parties not funded by the checkoff.