Tailgating with Beef

A total of 172 grocery and supermarkets participated in the checkoff’s 2013 Northeast fall tailgating promotion, which encouraged consumers to make beef the most valuable protein for their indoor and outdoor fall sports gatherings. The promotion used point-of-sale materials including beef recipe booklets and on-pack labels, and a microsite at www.TailgateWithBeef.com, to engage with tailgate fans. Visitation to the site – which directed consumers to extensive information about beef, more checkoff-tested recipes, and a sweepstakes entry – increased 51 percent compared to the 2012 traffic, and sweepstakes entries jumped 70 percent!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.