Join the Facebook Convo!
Contact: , 308-697-3486;
If you haven’t taken the time to visit the My Beef Checkoff Facebook page, we encourage you to join the discussion there and learn to help the checkoff tell your personal beef stories, all toward increasing consumer understanding and acceptance about what you do every day.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.